I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate…
Using Personas in Database Segmentation
In our last post we talked about developing buyer personas, and offered a template to help guide you through that…
Creating Your Buyer Persona: Some Things to Consider
The buyer persona: A fictional character representing a targeted demographic type of customer or prospect, brought to life with rich…
Building “Character” With a Buyer Persona
Building a buyer persona for marketing is much like developing a character for a novel or a movie—the difference is…
How to Design a Buyer’s Journey That Actually Converts Leads and Accounts
First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path…
8 Buckets for Successful Lead Nurturing
DemandGen’s President and CEO, David Lewis, recently talked about how to use content to move leads through the middle of…
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