You’ve enabled Sales to close the deal—congratulations! But Marketing’s role doesn’t end there. Now you’ve got to meet, greet, and…
Right People, Right Content, Right Time: Trigger-Based Nurturing Really Delivers
Marketing automation offers a lot of functionality that many marketers aren’t using to the fullest. One great example is how…
5 Steps to Eliminate Marketing Chaos
Sometimes there is just so much work to do that taking a step back to plan and put processes in…
Build Engagement – and Relationships – with Trigger-Based Marketing
With so much going on in our lives, it’s increasingly difficult to craft marketing messages that can rise above the…
Simplify and Speed Production with a Campaign Request Document
How do marketers in your organization request new marketing automation campaigns? If your answer involves the water cooler or yellow…
5 Questions to Ask When Deciding Whether to Hire or Outsource Campaign Execution
Most marketing teams are constantly inundated with neverending (and urgent) email campaign requests. Campaign specialists can feel like they’re playing…