In almost every way imaginable, marketing is in the midst of a dramatic transformation that is rewriting the rules of…
Let’s Be Enablers: You CAN Make Everybody Happy with Sales Enablement
Just like the “co-dependence” of Sales and Marketing is a good thing, in the context of sales enablement, being a…
Salesforce Denormalization Delivers New Power for Nurtures
As marketers become more sophisticated in using marketing automation, we increasingly want to take advantage of opportunity information—data about sales…
Using Personas in Database Segmentation
In our last post we talked about developing buyer personas, and offered a template to help guide you through that…