One of the most common questions I get when speaking to B2B marketing and sales executives is how can they…
Coach Your Own Revenue Championship Team: The Playbook for Getting the Most out of Your Demand Generation Efforts
Sales and Marketing alignment has been a hot topic for as long as I can remember. And not just for…
Rekindling the Love Between Sales and Marketing
Alignment between Sales and Marketing is, in many ways, the Holy Grail of organizations striving to deliver an exceptional customer…
DemandGen Radio: The Value of Sales and Marketing Alignment
DemandGen Radio host David Lewis was joined by Kate Federhar, Manager of Marketing Operations at CenturyLink to discuss the importance…
Transforming Yourself into a Modern Marketer
Marketing as we know it is in the midst of a massive transformation. Are you prepared for the new reality,…
Side by Side to Success: My Passion for Sales and Marketing Alignment (Part 2)
In my previous post I shared how my early experiences in Sales at Microsoft turned me into a passionate advocate…