Last month, my colleague discussed the benefits of developing a customer scoring program (and why you can’t just duplicate your…
Is Your Perfect Lead Scoring Model Not Cutting It? Avoid These 4 Common Pitfalls That May Be Sabotaging Your Efforts
When paired with a Marketing Automation platform and CRM, a healthy lead scoring model is a thing of true beauty….
Collective Interest Literally Adds Up: 3 Considerations When Implementing Account-Based Scoring
Today, fewer purchases go through a one-budget, one-decision maker process. Any purchase of size goes through a buying committee to…
Back to Basics: Lead Management 101
The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper…
On the Road to Lead Management Utopia? Don’t Take Any Shortcuts
I’ve worked with a number of organizations that were in a rush to get to the end goal as fast…
5 Things That Don’t Belong in Your Lead Scoring Model
If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the…
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