The COVID-19 pandemic has forced all of us to find new and different ways to communicate with our family, friends,…
Back to Basics: Lead Management 101
The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper…
Strengthen your Demand Factory’s Foundation with Segmentation and Lead Nurture Frameworks
You know the drill: the all-day workshop in a conference room with whiteboards and stale coffee to discuss a “framework”…
On the Road to Lead Management Utopia? Don’t Take Any Shortcuts
I’ve worked with a number of organizations that were in a rush to get to the end goal as fast…
Increase Adoption and Transactions with an Automated New Customer Welcome Program
You’ve enabled Sales to close the deal—congratulations! But Marketing’s role doesn’t end there. Now you’ve got to meet, greet, and…
Four Steps To Success with Account-Based Nurturing
Traditional nurturing is all about the lead: focusing all your marketing energy on getting an individual interested in your product…
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