For CRM users, duplication is the enemy. Duplicate contact and company data can lead to wasted time, mistakes when engaging…
The Case for Creating Duplicate Leads in Eloqua and Salesforce
The benefits of aligning marketing and sales teams are well known at this point. One of the elements of a…
Get, Keep, Grow: The Strategic Value of Customer Scoring for Demand Generation
As marketers, we understand the importance of being customer-centric in our demand generation efforts. Keeping your ideal customer at the…
How to Design a Buyer’s Journey That Actually Converts Leads and Accounts
First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path…
Communication Is More Important than Ever, Making It the Perfect Time to Refresh Your Lead Nurture Programs
The COVID-19 pandemic has forced all of us to find new and different ways to communicate with our family, friends,…
Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads
Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that…
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