I read a statistic a while ago that said companies spend, on average, more than 50% of their marketing budgets…
A Recipe for Building a Successful Nurture Campaign
So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve…
How to Improve Sales and Marketing Alignment
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes…
What Exactly is Lead Nurturing?
DemandGen’s definition of lead nurturing is “the process of engaging prospects by providing the information and dialogue they need at…
Free Download: The Demand Funnel – The Pathway to Revenue
Have you noticed how something can look one way to one person, but entirely another way to someone else? In…
Chasing Conversion Rates can be a Losing Game
Ask any marketer “What is the number one way to increase form conversion?” They will likely say reduce the number…