First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path…
A Client’s Journey—What, How, and Why?
We talk a lot about journeys in our business, usually in the context of a “customer or buyer’s journey” or…
What Exactly is Lead Nurturing?
DemandGen’s definition of lead nurturing is “the process of engaging prospects by providing the information and dialogue they need at…
Know Your Audience: Download a Free Chapter of Top-Rated Book Manufacturing Demand
Knowing your audience is vital to marketing, whether you’re marketing software or tires or banking services. You can’t communicate effectively—in…
Building Your Lead Management House: A Basic Blueprint
You see it everywhere: the house as a metaphor. Buy insurance because your family needs to be “sheltered” from risk….
8 Buckets for Successful Lead Nurturing
DemandGen’s President and CEO, David Lewis, recently talked about how to use content to move leads through the middle of…