Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 than they did last year, according to…
Consuming Too Much MarTech? 3 Steps to a Successful Stack
Almost three years ago, Gartner predicted that 2017 would be the year that the CMO’s technology investment would surpass that…
Who’s on First, What’s on Second? – Setting Technology Priorities
Read Part 1: Choosing the Right MarTech Tools for Your Demand Factory® It’s complicated and sometimes confusing, for sure – but…
What is a Marketing Technology Roadmap?
A recent post on the excellent chiefmartec blog discussed findings from a research report on transforming marketing through technology. Among…
3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape…
Account-Based Marketing: A Modern Day Las Vegas Marriage of Tech and Tradition
Is the concept of account-based marketing (ABM) really new, or is it just the latest industry buzz-phrase? Coming off of…