Dave Savage
CEO
Mortgage Coach
"DemandGen was critical to helping us quickly roll out our marketing automation system. Not only were they helpful with integrating Eloqua with Salesforce, they improved many of our marketing and sales processes. We can’t imagine taking on this project without DemandGen."
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DEMANDGEN SERVICES
With over 200 clients large and small, DemandGen understands the needs of marketing teams across the globe. We'll help you select the right marketing automation system and then take you on the journey that starts with process and ends with you being a hero.
 Marketing Effectiveness
- Business Process Review
- Marketing Automation System Selection
- Marketing and Sales Alignment
- Mapping your Marketing Automation System to the overall Marketing Plan
- Best Practice Coaching and Training
 Lead Management
- Establishing Your Demand Waterfall
- Defining Your Lead Management Process
- Defining Lead Taxonomy
- Lead Scoring Strategy, System Design, and Execution
- Lead Scoring Rollout & Sales Training
- Lead Nurturing Strategy, Program Design, and Execution
- Customer Lifecycle Campaign Strategy, Program Design, and Execution
Campaign Management
- Demand Generation Planning (funnel filling strategy)
- Lead Capture and Routing
- Email Design and Best Practices
- Landing Page Design, Pre-population, and Progressive Profiling
- Event Marketing Campaign Design for Invitations and Reminders
 Reporting and Measurement
- CMO Dashboards, Marketing Contribution to Revenue
- Lead Source and Channel Effectiveness
- Closed-loop Campaign Reporting
- Email and Campaign Performance Metrics
- Website Analytics
 Data Management
- Data Cleansing & Standardization
- List Segmentation
- Data Appending
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