You’re not alone if you’re often wondering if your marketing team is doing all the “things” needed to grow your brand and business. The reality is — with the massive demands on marketing each day, it’s too easy to get stuck in “batch and blast mode” by focusing on the campaign de jour. This exclusive…
Establishing Your Demand Funnel
Establishing your funnel means creating a systematic framework to guide all future marketing and sales efforts. Ideally, marketing and sales departments should work together to bring all qualified sales through their sales process, from lead to prospect to customer. But many times, there is a disconnect between each department’s efforts, especially in the handoff. This whitepaper…
Marketo at Enterprise Scale
Databases with millions of records and thousands of active programs and trigger campaigns can put a huge stress on a poorly designed Marketo system. In large enterprises, it’s imperative that programs and systems are built for a larger scale. This whitepaper will help you learn how to tame the chaos in your system and maximize…