Lead Management

You’ve got leads – now what? Effective lead management is critical to turning prospects into customers. Here, you’ll find all the information you need to implement successful lead management that keeps your pipeline full and boosts conversion rates.

  • What Is Engagement Marketing?

    What Is Engagement Marketing?

    Engagement marketing consists of strategies and tactics that help to ensure your customers and prospects are engaged with your brand, and remain consistently engaged over time. It involves making...

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  • Demand Expansion: Marketing Beyond the First Purchase

    Demand Expansion: Marketing Beyond the First Purchase

    Every existing customer in your business is also a potential future customer. In fact, they are arguably your most important... The post Demand Expansion: Marketing Beyond the First Purchase...

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  • The Case for Creating Duplicate Leads in Eloqua and Salesforce

    The Case for Creating Duplicate Leads in Eloqua and Salesforce

    If duplicate leads are known to cause confusion, waste resources and even lose sales, why would anyone ask to make it easier to create them intentionally? As it turns out, there are use cases.

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  • Demand Expansion: The Unsung Hero of Revenue Growth

    Demand Expansion: The Unsung Hero of Revenue Growth

    Transforming your marketing strategies can allow you to better connect with your clients. In this blog we identify five best practices for achieving the fullest revenue potential with Demand Expansion

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  • Tips for Cleansing Your Account Engagement (Pardot) Database

    Tips for Cleansing Your Account Engagement (Pardot) Database

    Keeping your Account Engagement (formerly Pardot) database clean can feel like a never-ending, herculean task. However, maintaining an uncluttered database is worth putting in the time and effort.

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  • How To Extract Leads From Marketo Using Python

    How To Extract Leads From Marketo Using Python

    Want to automate tedious and repetitive tasks with programming? In this article, Rick Segura covers how to develop a process that extracts lead data from Adobe Marketo Engage in the...

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  • Why Segmentation Is Critical to Personalization and Engagement

    Why Segmentation Is Critical to Personalization and Engagement

    For decades, marketers only targeted audiences using minimal information about them – for example, age and gender. Sure that was better than “spray and pray,” but it didn’t allow for the one tactic...

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  • 6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to Revenue

    6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to Revenue

    How do you prove that marketing had anything to do with a sale (even though to you, it may seem obvious)? Enter attribution models...

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  • Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe

    Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe

    In our B2B demand generation masterclass experts share actionable insights and tips that you can apply immediately to implement the D3 methodology and advance on the demand generation maturity curve.

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  • B2B Demand Generation Masterclass with Adobe and BDO Digital1:25:26

    B2B Demand Generation Masterclass with Adobe and BDO Digital

    Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing ...

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  • Episode #242

    Episode #242

    The demand funnel is alive and well, but not all marketers approach it in the same way. In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares...

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  • 6 Best Practices for Hosting Successful Demand Generation Webinars

    6 Best Practices for Hosting Successful Demand Generation Webinars

    A successful webinar that drives leads and conversions requires strategic thinking and flawless execution. Here are 6 best practices to help ensure your webinar goes off without a hitch and...

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  • If You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo Measure’s Multi-Touch Attribution Tool

    If You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo Measure’s Multi-Touch Attribution Tool

    Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Marketo Measure is a multi-touch attribution tool that provides the ability to...

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  • It’s Time to Go with the Flow: Salesforce Is Retiring Workflow Rules and Process Builder (and Yes, This Matters to Marketers)

    It’s Time to Go with the Flow: Salesforce Is Retiring Workflow Rules and Process Builder (and Yes, This Matters to Marketers)

    Last fall, Salesforce announced at Dreamforce that they’re planning to retire Workflow Rules and Process Builder. For those of you... The post It’s Time to Go with the Flow: Salesforce Is Retiring...

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  • The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor

    The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor

    You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building... The post The D3 Methodology: A Breakdown of the Planetary...

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  • Lead Gen vs. Demand Gen: What’s the Difference and Why Should You Care

    Lead Gen vs. Demand Gen: What’s the Difference and Why Should You Care

    Prospects, pipelines, and demand funnels, oh my! Marketing lingo continues to evolve, often causing confusion among marketers — even within... The post Lead Gen vs. Demand Gen: What’s the...

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  • The D3 Methodology E-book

    The D3 Methodology E-book

    Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.

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  • BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS Functionality in Its Newest Release

    BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS Functionality in Its Newest Release

    Text messages have officially joined the B2B marketer’s toolset as a way to keep prospects and customers engaged... The post BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS...

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  • 6 Daily Rituals to Keep Your Marketo Instance in Tip-Top Shape

    6 Daily Rituals to Keep Your Marketo Instance in Tip-Top Shape

    We hear it from doctors, veterinarians, and mechanics: simple preventive measures we take now can help prevent more serious issues... The post 6 Daily Rituals to Keep Your Marketo Instance in...

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  • Episode #231

    Episode #231

    Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free. Listen as we discuss how Trey approaches content.

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