The Demand Center

What’s the Demand Center? It’s our concept for a powerhouse marketing demand factory that brings together marketing, sales, process and systems to attract and create sales opportunities, and build customer loyalty. Read on to learn how to create and run an efficient, lucrative demand center in your organization.

  • The D3 Methodology E-book

    The D3 Methodology E-book

    Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.

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  • The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor

    The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor

    You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building... The post The D3 Methodology: A Breakdown of the Planetary...

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  • The D3 Methodology Poster

    The D3 Methodology Poster

    Assess where you are in your demand generation maturity using this helpful poster based on the D3 Methodology.

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  • The Demand Factory eBook

    The Demand Factory eBook

    Maximize marketing performance by building a rock-solid Demand Factory!

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  • Benchmarking Your Demand Factory: Why Industry Benchmarks Don’t Mean What They Used to

    Benchmarking Your Demand Factory: Why Industry Benchmarks Don’t Mean What They Used to

    Recently, I gave a workshop for a client on the Demand Factory™. It was going well with great engagement amongst... The post Benchmarking Your Demand Factory: Why Industry Benchmarks Don’t Mean...

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  • DemandGen Overview

    DemandGen Overview

    We help leverage marketing technology for demand generation and lead management.

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  • Still Under Construction? “Phase In” Your Demand Factory

    Still Under Construction? “Phase In” Your Demand Factory

    At the start of this year, DemandGen’s CEO, David Lewis, claimed “a new vision for how to think about operationalizing... The post Still Under Construction? “Phase In” Your Demand Factory appeared...

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  • Make Marketing Matter

    Make Marketing Matter

    Learn how to build, automate and operationalize your Demand Factory.

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  • How B2B Buyers Buy – Three Observations

    How B2B Buyers Buy – Three Observations

    One of my favorite components of the ITSMA* study “How Buyers Consume Information Survey” (free to members) is that it... The post How B2B Buyers Buy – Three Observations appeared first on DemandGen.

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  • Choosing the Right MarTech Tools for Your Demand Factory™

    Choosing the Right MarTech Tools for Your Demand Factory™

    Part 1 of 3: Oh Look, A Squirrel – Avoiding “Shiny Toy” Syndrome with Strategy Modern life requires so many decisions... The post Choosing the Right MarTech Tools for Your Demand Factory® appeared...

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  • 3 Tips for Making Marketing Operations More Strategic

    3 Tips for Making Marketing Operations More Strategic

    As a marketer, it’s sometimes easy to feel like the stereotypical secretary making coffee for the boss: as though you’re... The post 3 Tips for Making Marketing Operations More Strategic appeared...

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  • Transforming Yourself into a Modern Marketer

    Transforming Yourself into a Modern Marketer

    Marketing as we know it is in the midst of a massive transformation. Are you prepared for the new reality,... The post Transforming Yourself into a Modern Marketer appeared first on DemandGen.

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  • Cloudy with a Chance of Awesome

    Cloudy with a Chance of Awesome

    While marketing automation systems remain a key part of the Demand Factory™ infrastructure, the last several years culminated in 2014’s... The post Cloudy with a Chance of Awesome appeared first...

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  • Using Salesforce.com to Track Demand Funnel Volume and Velocity

    Using Salesforce.com to Track Demand Funnel Volume and Velocity

    Let’s talk about the demand funnel. Are you getting the most out of having implemented a demand funnel in your... The post Using Salesforce.com to Track Demand Funnel Volume and Velocity appeared...

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  • The Year of the Demand Factory™: 2015

    The Year of the Demand Factory™: 2015

    The new year is upon us—and my single prediction for 2015 is that this will be THE YEAR that Marketing... The post The Year of the Demand Factory™: 2015 appeared first on DemandGen.

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