Marketing Automation
Automation = scalability. But taking full advantage of marketing automation in your organization is challenging – regardless of the platform you choose. Here you’ll find in-depth discussions on topics around MA to help you fully leverage the powerful capabilities of today’s leading MA platforms.
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How to Scale Your Marketing Operations: 3 Essential Strategies
Marketing Operations encompasses the people, processes and technologies that empower an organization’s marketing strategy and activities, and supports the entire marketing department’s efforts...
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3 Steps to Evaluating Your MarTech Stack
25.4% of marketing spending is dedicated to Marketing Technology (MarTech). Taking an in-depth look at the tools you are using today can help you make sure you are getting the most out of your MarTech
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The Case for Creating Duplicate Leads in Eloqua and Salesforce
If duplicate leads are known to cause confusion, waste resources and even lose sales, why would anyone ask to make it easier to create them intentionally? As it turns out, there are use cases.
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Marketing In A Tough Economy: How to Make Every Dollar Count
In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.
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6 Steps to to Fixing a Broken Marketing or Sales Operations Process
True transformation comes from diving deep into the history, people, practices and tools that make up an organization’s marketing operations. In this I've documented this step-by-step sequence...
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5 Best Practices for Designing Winning Email Templates
Sending emails is a tried-and-true marketing tactic – and they deliver massive ROI. According to Hubspot, email marketing generates $42 for every $1 spent. That’s why 4 out of 5 marketers would...
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Making the Most of Every Marketing Dollar in a Tough Economy
Forrester found that implementing closed-loop attribution can drive a 15-18% lift in revenue. If your organization is struggling to understand marketing’s impact on revenue, you’re not alone...
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Beneath the Surface of Marketing Automation App Development
Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile phone application for anything a person might possibly need. If the joke was true...
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How To Extract Leads From Marketo Using Python
Want to automate tedious and repetitive tasks with programming? In this article, Rick Segura covers how to develop a process that extracts lead data from Adobe Marketo Engage in the...
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Boost Your Campaign Confidence With Engagement Marketing
I used to flinch when I was asked to show marketing ROI. “That’s not how marketing works!” If you don’t have a way to demonstrate positive results, with accurate metrics to back it up, you’re lost...
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Why Segmentation Is Critical to Personalization and Engagement
For decades, marketers only targeted audiences using minimal information about them – for example, age and gender. Sure that was better than “spray and pray,” but it didn’t allow for the one tactic...
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9 Tips to Launching Your First Email Program Using Pardot’s Engagement Studio
Building your first program in Pardot’s engagement studio can be daunting. These tips will help you be more prepared to build and deploy your engagement studio program...
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6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to Revenue
How do you prove that marketing had anything to do with a sale (even though to you, it may seem obvious)? Enter attribution models...
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It’s Time to Go with the Flow: Salesforce Is Retiring Workflow Rules and Process Builder (and Yes, This Matters to Marketers)
Last fall, Salesforce announced at Dreamforce that they’re planning to retire Workflow Rules and Process Builder. For those of you... The post It’s Time to Go with the Flow: Salesforce Is Retiring...
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A/B Testing: What, Why, and How
Marketers frequently talk about A/B testing. Although it sounds like a fancy marketing term, it’s a very straightforward method of... The post A/B Testing: What, Why, and How appeared first on...
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6 Daily Rituals to Keep Your Marketo Instance in Tip-Top Shape
We hear it from doctors, veterinarians, and mechanics: simple preventive measures we take now can help prevent more serious issues... The post 6 Daily Rituals to Keep Your Marketo Instance in...
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How to Report on Your Pardot Engagement Studios in Salesforce
If you run lead nurturing campaigns or complex automations in Pardot’s Engagement Studio, you may have noticed that the standard,... The post How to Report on Your Pardot Engagement Studios in...
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BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS Functionality in Its Newest Release
Text messages have officially joined the B2B marketer’s toolset as a way to keep prospects and customers engaged... The post BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS...
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If You Want Your Email Campaigns to Be Successful, Make Sure You Have a Solid QA Strategy
Enterprise companies send out many email campaign assets, making it more likely prospects or clients will see uncaught errors or mistakes. QA processes eliminate these errors.
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5 Tips to Prevent Your Latest MarTech Project from Becoming Shelfware
Tips for helping your marketing technology project from becoming "shelfware" and getting adoption by your team.
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