Alignment between Sales and Marketing is, in many ways, the Holy Grail of organizations striving to deliver an exceptional customer experience. Close alignment between the two teams ensures a deeper understanding of the customer, making it easier to build relevant content and digital experiences that set them apart. Yet tension between Sales and Marketing can get in the way of such alignment. To reduce this tension and build trust, a kind of “relationship counseling” can be helpful. This guide explores how developing a common understanding around the language and processes employed by modern Marketing organizations can help close the gap, and encourage the teamwork and information sharing that enable both teams to work in sync toward mutual goals.
Most Recent Flipbooks
Marketing teams are always looking for ways to maximize pipeline, close more deals, and increase efficiency in your processes. To create a simplified and effective marketing... demand funnel...
Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.
In this how-to, we define Customer Experience Marketing and provide three examples of Customer Experience Marketing strategies that generate more demand, and drive revenue for your organization.
This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.
Learn how to implement effect data management with this guide!
Getting started with Account-Based Marketing? Take a look at this guide to maximize ROI and get the results you want.
A closer look at reasons for changing your marketing automation system and alternative solutions
Maximize marketing performance by building a rock-solid Demand Factory!
The essential phases of defining and building an effective and informative marketing dashboard.
Better qualify prospects an improve pipeline performance by successfully utilizing scoring.
Best practices for strategic Marketo program design and utilization.
Learn how you can integrate predictive methods into your marketing outreach.
This guide explores the key steps to building a successful lead management strategy.
Learn how to create success across your sales and marketing organization with lead scoring.
This Lead nurturing eBrief will help you understand what lead nurturing is, and provide some best practices of nurturing through the funnel.
Tips for high performance when working with massive databases in Marketo.
Marketers using Eloqua can add dimensional mail into new or existing campaigns, ensuring personalized, high-touch mail delivery and tracking to enhance campaign efforts and drive conversions.
In this guide, you will learn how to establish a demand funnel that will reduce the friction between marketing and sales departments and prioritize prospective customers to maximize results.