B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the business and communicate that impact to executives and the business at large. But it’s not an easy task, nor is it one to be taken lightly.
In this whitepaper, we’ll outline the four essential phases of defining and building an effective and informative marketing dashboard. We’ll discuss how to tackle the more challenging tasks involved, such as data capture, campaign attribution, selecting a demand funnel model, measuring ROI and choosing the best-possible reporting tools and design platform.
