Concur, a leading provider of expense and travel management solutions, was working to scale growth to engage different industries and companies with different products. However, ineffective lead management led to subpar lead quality and follow-up, which impacted Concur’s revenue.
DemandGen’s comprehensive approach integrates marketing and sales alignment with lead scoring to move prospects through the funnel using activity triggers. Since working with DemandGen, Concur has achieved increased ROI in marketing effectiveness, generated additional revenue and improved rapport with the sales team. Additionally, the program has been honored with major marketing awards, including the Sirius Decisions ROI Award.