Eloqua Expands Global Reach of Automated Demand Generation Solutions through
Eloqua Agency Success Program

New Partner Program Enables Marketing Agencies Worldwide to Deliver Value-Added Services Proven to Increase Revenue and Lower Lead Acquisition Costs by Automating Demand Generation Best Practices

TORONTO – June 12, 2007 – Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the Eloqua Agency Success Program, an innovative partner strategy aimed at delivering the company’s demand generation applications through the value-added services of marketing agency partners worldwide.

With the Eloqua Agency Success Program, Eloqua, together with its agency partners, will be able to provide businesses with a wide variety of automated marketing services and best practices, including lead generation, lead scoring and lead nurturing, as well as marketing campaign design, management and measurement.Eloqua’s Conversion Suite is a family of demand generation applications that automate and integrate the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics, and sales force automation (SFA) to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process. Through this new program, agencies can provide valued-added services directly to their clients, who will realize the benefits of marketing automation without investing upfront capital and in-house resources.

Eloqua and its partners developed the program in response to increasing interest in its products by direct and interactive marketing agencies. The new offering is the latest addition to Eloqua’s successful On-Demand Alliance Program announced in 2006 that supports integrations with leading customer relationship management (CRM) and SFA applications, including salesforce.com, Microsoft, NetSuite, Oracle and Sage, as well as partnerships with consulting and training partners for these applications.

Eloqua has partnered with several marketing agencies across the United States, Europe and Asia-Pacific, including Ascentium (US), Aservo (Germany), Astadia (US), Bulldog Solutions (US), DemandGen (US), Jade Apple Marketing (Singapore), Meteorite (UK), Rubicon Marketing Group (US), Satama (Finland) and agency On-Demand®, the marketing services division of Sqware Peg (Australia). Eloqua expects to grow its worldwide partner base to more than 30 agencies by the end of 2007. A full list of current partners can be found at http://www.eloqua.com/partners/partners_marketing.asp.

“Our partner ecosystem has been carefully designed to benefit both Eloqua and the leading interactive marketing agencies focused on strategic and tactical demand generation activities,” Joe Payne, CEO of Eloqua. “These partners can now utilize the leading on-demand marketing applications to build closed-loop demand generation processes for their customers. Eloqua gains by working with sophisticated marketers that have proven expertise in executing marketing strategies through best practices.”

“DemandGen is a team of best practice experts that really understand how to generate sales ready leads and to build a closed loop process between sales and marketing. David Lewis is renown for being one of Eloqua’s marketing heroes. Any company that is looking to improve lead quantity and quality need look no further.” Jim Willis, SVP Business Development, Eloqua Corporation.

About DemandGen
DemandGen is a marketing systems integrator that enables marketing and sales teams to achieve their goals through the use of Eloqua and sales force automation systems. Founded by 20-year sales and marketing veteran David Lewis, DemandGen provides marketing consulting services, Eloqua training, and even full Eloqua systems management for companies who lack the time or resources to operate this award-winning demand generation platform. Prior to founding DemandGen, Lewis was Sr. Vice President of Marketing at Ellie Mae where he brought in Eloqua in 2004 and used the platform to grow Ellie Mae’s market share from 0% to over 50% in 3 years. www.demandgen.com

About Eloqua Corporation
Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua’s customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America, and London. For more information, please visit www.eloqua.com or call 866-327-8764.

# # #

MEDIA CONTACTS:

Jim Williams
Eloqua Corporation
781-718-1435
jim.williams@eloqua.com
www.eloqua.com

Mandy Keith
Davies Murphy Group, Inc.
781.418.2421
eloqua@daviesmurphy.com
www.daviesmurphy.com