DemandGen Slideshare
Our informative and easy-to-follow Slideshares cover topics and trends in marketing technology, as well as information about DemandGen services.
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Six ABM Programs to Consider
In Part 3 of DemandGen's ABM webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn: •How the ABM lifecycle
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How to Implement your ABM Strategy and Systems
In Part 2 of DemandGen's ABM webinar series, we’ll take a deep dive into considerations for a successful ABM implementation. You’ll learn: • How to determine if you’re ready for ABM • What you need t
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Is ABM Right For You?
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to
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How to choose the right Martech stack and Data for your organization
Best practices for evaluating and building out your MarTech stack.
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How To Integrate Predictive Marketing Into Your ABM Strategy
Predictive marketing is a hot new technology that’s been gaining ground providing marketers a better way to score leads. With the rise of ABM, B2B marketers are beginning to see the value of applying
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Unlock the Power in Your Marketo Programs
Best practices for strategic Marketo program design and utilization.
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Big Vision, Big Impact
Building a Demand Factory to drive demand generation and customer loyalty.
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How to Build a Marketing Metrics and Analytics Dashboard
B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the
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The Anatomy of a High-Impact Marketing Operations Team
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive
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How to Optimize Your Campaign Process
Learn how to simplify and speed production with campaign request documents and pre-built templates.
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Marketo At Enterprise Scale
How to Tame The Chaos and Maximize System Performance.
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How Five9 Doubled Their Lead Volume & Added $8.6M Annually Using Leadspace
Gain insight into how Five9 implemented Leadspace to double their lead volume.
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“Double your Inquiry-to-Close Rate with Next Generation Demand Funnel”
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Just Add Data: The Path to Better Marketing Results
Kathy Macchi, our DemandGen data and analytics expert, will share the six principles and recommendations for marketers who want to become best-in-class. Kathy’s focus on analytics is developing models
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Exploring the 5 Tenets of Modern Marketing Teams
measuring themselves against five p
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