Taleo’s cloud-based talent management platform unites products and an ecosystem to drive business performance through talent intelligence–an organization’s biggest lever for growth, innovation and customer success. More than 4,500 customers use Taleo’s Talent Management solutions to provide up-to-date insights into employees and candidates so managers can see the talent that’s powering their organizations and better understand how to recruit, retain and mobilize their people for better business performance.
To meet the needs of prospects at various stages of the buying cycle, Taleo needed a lead nurturing strategy that provided customized communications at every lead stage. We talked to our client Doug Sechrist, VP of Demand Marketing, at Taleo to learn how he approached the development of this comprehensive nurturing program with our team.