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DemandGen Clients Honored at Fifth Annual Markie Awards

Six clients win honors against distinguished competition for outstanding accomplishments in lead scoring, building a marketing center of excellence, and more

DANVILLE, California―October 21, 2011―DemandGen International, Inc., a global team of marketing automation and lead management experts, today announced that six of its clients were honored as winners at the fifth annual Markie Awards ceremony, held October 20 at the annual Eloqua Experience user conference in San Francisco. Sponsored by Eloqua, a leader in marketing automation solutions, the annual Markie Awards honor outstanding accomplishments in marketing impact and revenue generation.

The DemandGen client winners were:"

  • NetApp: Marketing Center of Excellence
  • Concur Technologies: One View of the Truth (Revenue Performance Management)
  • GAIN Capital Holdings: Best Lead Scoring Program
  • Progress Software: Connecting in the App Cloud
  • Avid: Integration Innovation
  • Meagen Eisenberg (ArcSight, an HP Company): Marketing Visionary

"At this year's Eloqua Markie Awards, our clients took home the equivalents of the Oscars' Best Picture, Best Director, Best Actress, and Best Screenplay," said David Lewis, DemandGen Founder and CEO Americas. "We are honored to be part of the cast and crew working behind the scenes on these award-winning projects, and it's all based on our culture of making our clients heroes."

According to Eloqua, the Markie Awards focus on recognizing marketing's best in creative campaigning, flawless execution, inspirational thought leadership, innovative tactics and outstanding results. A full list of winners can be found on Eloqua's website, www. In addition to the six Markie winners, several other DemandGen clients were named finalists, including:

  • Taleo: Best Lead Scoring Program
  • Avid: Best Lead Nurturing Campaign
  • Covidien: Fastest Time to Value
  • Shoretel: Extraordinary Email
  • Concur Technologies: Integration Innovation
  • Citrix Online: Getting to Know You, Marketing and Sales BFF (Revenue Performance Management)
  • ECI Telecom : Marketing and Sales BFF (Revenue Performance Management)
  • ArcSight (an HP Company): Most Creative Marketing Campaign
  • Sage: Social Media Innovation

about demandgen

DemandGen is a global consulting firm helping companies deploy and utilize marketing automation systems. We are the trusted advisor to the world's leading marketing and sales teams combining superior service, business process, and technology expertise.

DemandGen brings a decade of experience in marketing automation and CRM to help deliver success with every engagement. Exceptional responsiveness and constant innovation demonstrate DemandGen's passion for customer service.
For more information, visit

about Eloqua

Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America.
For more information, visit

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"I get to work with most talented, innovative thinkers in the marketing automation space. I am so fortunate to be a part of a team that attacks every challenge, big and small, and is committed to delivering thoughtful, scalable products and solutions to our clients every day."

Ashly Paris
Project Manager