Lead Management best Practices for Salesforce.com
summary
Leads are important to any business. They signify opportunities for new business or to cross-sell and up-sell products to existing or former customers. Given the importance of Leads to generating new or incremental business to an organization, it is important to understand Lead Management best practices using Salesforce
Highlights:
- Lead Generation Flow Within Salesforce.com
- How Salesforce Categorizes Leads, Contacts, Accounts, and Opportunities
- Passing Leads from Marketing to Sales
