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Digital Body Language eBook (by Steven Woods)

summary

Based on years of research, and with the cooperation of some of the world's top marketers, the book explores a major shift in information consumption that is transforming the practice of sales and marketing around the world.

Highlights:

  • How the Buying Process Has Transformed
  • The Profile of the New Buyer
  • Measuring A ProspectsInterest Through Online Behavior
  • Ways For Measuring Marketing Effectiveness

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