Whether you’re an enterprise or small business, the need to align your sales and marketing systems and processes must be a top priority – as it was for Dana Nemec, Global Demand Generation Campaign Manager at GE Oil & Gas Digital Solutions. Dana shares her approach for planning and executing campaigns through a centralized demand center, while discussing the need to clean-up messy CRM data and duplicates to keep her Marketo and Salesforce CRM instance in sync. She also covers “the why” and ROI for having a lead development team sit within the marketing department and touches on GE’s focus on persona development for 2017.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior generic clomid online YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out some of our related content: Marketing Automation Adoption Trends & Insights