Sometimes we’re in such a hurry to meet a deadline that we keep our messaging general in an attempt to…
When Looking to Improve Campaign Results, Look to Your Segmentation First
You’re probably familiar with the 40-40-20 rule for direct marketing: a campaign’s success is 40% due to the right mailing…
What’s the True Cost of Email?
What’s the most expensive part of your marketing automation system? It might be. . .the SEND button. It’s easy to…
Using Personas in Database Segmentation
In our last post we talked about developing buyer personas, and offered a template to help guide you through that…
Building “Character” With a Buyer Persona
Building a buyer persona for marketing is much like developing a character for a novel or a movie—the difference is…