You’ve enabled Sales to close the deal—congratulations! But Marketing’s role doesn’t end there. Now you’ve got to meet, greet, and…
Maximizing Your Content Exposure: BrightInfo
When you discover something great, like a new coffee shop or a scenic hiking trail, it can pose an interesting…
Four Steps To Success with Account-Based Nurturing
Traditional nurturing is all about the lead: focusing all your marketing energy on getting an individual interested in your product…
eBrief: Why Lead Nurturing Really Matters?
Lead nurturing is an ongoing, continual process. It’s not a one-shot deal, and every nurture is unique. Good nurtures are…
Right People, Right Content, Right Time: Trigger-Based Nurturing Really Delivers
Marketing automation offers a lot of functionality that many marketers aren’t using to the fullest. One great example is how…
Five Reasons Your Email Open Rates May Be Low
I should say upfront that I am not a marketer — but I know a lot about emails. I have…