In the digital era, data has rapidly evolved from something that was scarce, expensive, and relatively difficult to gather and…
Checklist for Success: Chart Your Course to Meaningful Attribution Reporting
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this…
The Best Defense Is a Good Offense: Head Duplicates Off at the Pass so They Never Enter Your Systems in the First Place
Duplicate records within your Marketing Automation platform or CRM (and almost always both) is one of the biggest headaches that…
8 Easy Steps for Ridding Your Database of Duplicates (+ Pro Tips)
Bad data doesn’t just lead to bounce backs and dead ends — they cost you money. According to SiriusDecisions research,…
Data Governance Is a Bigger Priority Than Ever Before: A 3-Step Primer on Master Data Management
Organizations’ data typically degrades about 20 to 30 percent annually, but this number is about to increase at a much…
3 Types of Data that Help you Make Meaningful Connections with Prospects
As the competition for consumers’ mindshare continues to intensify, attracting and converting new business requires more than a well-planned marketing…
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