Historically, Marketing, Sales, Customer Service, and IT have operated as single rooms with closed doors (and soundproof walls). That’s because…
One Size Does Not Fit All: 3 Tips for Personalizing the Way You Communicate with Clients
Just as no two people are alike, no two clients are alike. Even when two companies are structured similarly, sell…
Automating the Customer Journey: Reality or Marketing Pipe Dream?
I have been working on some form of customer journey initiative for well over a decade now and the following…
The Art of the Possible vs. The Art of the Feasible: Finding the Right Balance to Be Successful
We talk a lot about the art of the possible at DemandGen. As a marketing technology consulting firm, it’s our…
When Things Don’t Go As Planned: Communication and Collaboration to the Rescue!
DemandGen is a customer-driven organization. That means everything we do for our clients can be customized in order to meet…
Make Building a Stellar Partner Relationship One of Your New Year’s Resolutions
As my hometown prepared to host the supermoon on January 1st, I spent the hours identifying how to turn my…